I am not an Apple fan. They build great stuff, or so I am told. And the fact that they are now the most profitable company on the planet makes them even less likeable in my book. (I am generally speaking, an underdog kind of guy).

My gut instinct tells me if something is really (really) popular – as in popular culture – then chances are the product/experience has been munged so far out into the mainstream that I know I am not going to like it. Brittney Spears. Rhianna. Taylor Swift. Mainstream. Apple. Drek.

I will say no more about Apple. I don’t own any of their products and never intend to.

Google. Sorry. But I am no longer a fan. The company has both some design and operational ideologies that I find dishonest to the point of being deal-breakers. First, the only reason that they created Android to begin with was to keep Apple from taking over the world. The Android phone was their shoe in the door to keep them from being totally locked out of the mobile market.

Oh? You thought Google/Android was all about democratizing the smartphone? Like providing the same functionality as the iPhone but at a lower price point? While that might have happened (kind of) in some instances, the real story has nothing to do with that.

Anyway, Google made a brilliant play and it worked. Now, Android smartphones outsells iPhones. But Google essentially gives the OS away. Why? Again, to keep the door open to the mobile market.

So what do Google, Amazon, and Facebook all have in common? Cloud Services. And that’s the direction to where all mobile devices ultimately point.

Which brings me to the second thing – another inexplicable and largely unaddressed aspect of their design ideology that pisses me off is the combination of tiny onboard storage and lack of connectivity.

And no, it’s got nothing to do with the respective size of the devices. Case in point – the Raspberry Pi style micro-computers.

You have to kind of reason your way through it like I did to begin to understand why all their phones and tablets have that annoying combination of limited storage and no real means of connecting them to external devices like thumbdrives and SSD. And yes, I am aware of USB-OTG but it is both limited and a pain in the ass.

So why didn’t Google build a better file manager into their OS? One that could see the file structures of external attached devices? Simple. They want you to use their Cloud Service, Google Drive for storage. Why? Because it helps close the ecosystem.

Note: everything stored in Google Drive is seen by Google; it’s part of those Ts and Cs that you didn’t read. And as such they can target marketing towards you based upon what they can begin to perceive as your likes and dislikes. Which all makes it easier for them to ask ‘if you want fries with that.’

Why do you think Amazon introduced their own phone? All about tightening the noose my friend.

Oh yeah, and there is another thing that’s grinding on my ass about Google and that’s how f***ing sloppy their OS updates and releases are. Everything that they’ve ever released has been majorly buggy. Majorly buggy. But hey, it’s free, right?

Now Microsoft – unbeknownst to a lot of those doomsayer analysts out there – actually have an opportunity to pick up the ball that Google has fumbled. First, Microsoft actually tests their OSs and applications. And their stuff works. Windows 10 is going to be a game changer.

A Windows 10 phone will be my next phone. And Windows 10 will be on my next workstation. And don’t kid yourselves, workstations and PCs aren’t going anywhere. Why? For two reasons, one – because mobile devices as productivity tools can’t bench their own weight and two, gamers and the whole electronic game industry is keeping the big iron relevant.

PS – If I ever buy another tablet, there is a strong chance that it will be running Windows 10 too.

Android, you’re dead to me.